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    DocsEngagement & Social Listening
    Finding leads · 8 min read

    Engagement & social listening

    The Engagement tab points at a conversation instead of a follower list. Any tweet, handle, or phrase becomes a filtered list of people you can actually message.

    Working through each engagement source and turning it into leads.

    Why engagement beats a follower dump

    A follower list tells you someone was interested in an account, once, possibly years ago. An engagement list tells you someone typed something about a topic this week. That difference shows up directly in reply rates.

    It also costs less per usable lead
    A far higher share of engagers can be DM'd than a raw follower list, so even where the per-profile credit cost is higher, the cost per lead you can actually message is usually lower. The preview below tells you the real number before you commit.

    The four sources

    Repliers of a tweet

    Input: Tweet URL or ID

    5 credits / lead

    Retweeters of a tweet

    Input: Tweet URL or ID

    5 credits / lead

    Mentions of a handle

    Input: @handle

    1 credit / lead

    Keyword or phrase

    Input: A keyword or phrase

    1 credit / lead
    Members of a public X List are a fifth audience, but they live in the Leads scraper rather than the Engagement tab — see How to scrape leads.

    Preview first — it is free

    Before spending anything, hit Preview. XAutoDM pulls one page from the source and shows you three numbers plus a sample of real profiles.

    On first page

    How many profiles the source returned on one page. A plus sign means there is more behind it.

    Can be DM'd

    How many of those can actually receive a message. This is the number that matters.

    DM-able rate

    The percentage. It is the honest predictor of what a full scrape will cost you per usable lead.

    Use it as a go / no-go
    If the DM-able rate on the preview is poor, the full scrape will be too. Change the tweet or tighten the phrase and preview again — it costs nothing to try five sources before committing to one.

    Two ways out: scrape once, or go Live

    Scrape once

    Set how many DM-able leads you want and run it. You get a saved lead list, and the campaign wizard opens with it already selected. Best for a specific tweet or a moment that has already happened.

    Go Live

    Hands the same source to a Live trigger campaign that keeps watching and DMs new people as they appear. Best for an ongoing keyword or a handle you want to monitor.

    Credits are charged on profiles fetched, not on the ones that survive filtering. That is why the preview matters: a source with a low DM-able rate means fetching many profiles to find each usable lead.

    Picking sources that work

    1

    Start with your own audience

    Repliers on your own posts already know who you are. Cheapest possible warm list.

    2

    Then a competitor's threads

    People replying to a rival's post about the problem you solve are in-market right now.

    3

    Then intent phrases

    Keyword sources scale furthest, but only with a phrase close to a buying signal. Write the sentence a frustrated buyer would actually type.

    4

    Filter before you launch

    Filtering a fetched list by bio keywords, follower range, or verification costs nothing. Always narrow before sending.

    Live trigger campaignsReply Tracker

    Point it at a conversation

    Preview any tweet, handle, or phrase for free and see how many people you could actually reach.

    Open XAutoDM How credits work