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    DocsAccount Warm-up
    Grow the account · 7 min read

    Account warm-up

    A DM from a name someone has never seen gets ignored. Warm-up rules put you in their notifications first, so when the message lands you are already familiar.

    The warm-up half of the growth walkthrough.

    Why it works

    Two different problems get solved by the same feature. The first is recognition: a few genuine touches on someone's posts means your handle is not brand new to them when you message. The second is account health — a fresh account that does nothing but send DMs looks exactly like a bot, because that behaviour is what bots have.

    The order matters
    Engage first, message second. Reversed, the engagement reads as an apology. Run a warm-up rule against an audience for a few days before pointing a campaign at the same people.

    The three actions

    Like

    Always on

    Likes a few recent tweets from the target audience. The lightest possible touch and the safest.

    Retweet

    Optional

    Reposts as well as likes. Stronger signal, but it puts their content on your timeline — only sensible when the audience is on-topic for you.

    Reply

    Optional

    Posts a short reply you write. By far the most memorable, and by far the easiest to get wrong at scale.

    On replies: one generic line posted publicly under fifty strangers' tweets is worse than no reply at all, because it is visible to everyone. If you turn replies on, write something that makes sense anywhere, and keep the daily number low.

    Safe daily caps

    As with every other action, these are ban-safety limits that no setting can raise.

    ActionVerifiedNot verifiedHard ceiling
    Like50 / day20 / day100
    Retweet30 / day10 / day50
    Reply20 / day7 / day40

    The ramp for new accounts

    A newly connected account runs at half of every cap for its first 14 days, then steps up to the full number. You do not configure this and you cannot skip it.

    Days 1–14

    Half caps across the board. Likes, retweets, replies, follows, and DMs all ramp together.

    Day 15 onward

    Full caps, assuming the account is in good standing.

    This is also why a brand-new X account is a poor place to start outreach. Post a few times, follow some real accounts, and let it look lived-in before you scale sending. See setting up your profile.

    What it costs

    Likes, retweets, and replies each cost 10 credits per action. A warm-up rule doing likes and retweets spends 20 credits per person reached. Full table in credits and billing.

    A sequence that works

    1

    Point a warm-up rule at the audience you plan to DM

    Same handle or keyword you are about to build a lead list from.

    2

    Let it run for a few days

    Likes only is fine to start. You are buying recognition, not conversions, at this stage.

    3

    Then launch the campaign against the same audience

    The names in the inbox now belong to someone whose posts you have engaged with.

    4

    Keep the warm-up running

    It is not a one-off. Familiarity decays, and the audience keeps changing.

    Smart follow & unfollowCredits & billing

    Stop arriving as a stranger

    A few warm touches before the message is the cheapest reply-rate improvement available.

    Set up warm-up How pacing works